Founded in 2005 by Emily Bendell, the story and vision for the brand was simple. Fashion-led luxurious lingerie and nightwear collections made with the highest quality at an affordable price. Bluebella is a wholesale lingerie brand with strength and modernity at its heart; designed to redefine sensuality.

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Our multi award-winning team launch four fashion lingerie collections per year, plus lots of beautiful mid-season delights. Our designs reflect a uniquely modern take on lingerie – often using unusual fabrics and trims and creating stunning new silhouettes. All styles are exclusively designed and manufactured to our exacting standards, and ensure that we maintain a truly unique and inspiring collection every season.

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We take inspiration from the world around us and today’s lifestyle and fashion trends to create collections that are unique and exclusive, and we are proud to be stocked in luxury retailers throughout the UK and internationally.  Our designs often have a provocative edge.  We are endlessly inspired by the allure of the hidden, the mystery of what lies beneath, and the illusion of nudity just waiting to be found.  Our promise is to bring you seductive and affordable lingerie that takes you from day to night time, and everywhere in between.

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We are doing more than designing beautiful lingerie. Our ethos is about empowering women, with a strong dialogue and aesthetic to support that ... a modern take on sensuality.