top of page


Gossard was founded in 1901 by Henry Williamson Gossard, an American representative for a wholesale dressmaking company. Henry was inspired by the actress Sarah Bernhardt while visiting Paris, after seeing her figure transformed on stage by a specially designed corset.

Decades of innovation have followed his vision, taking Gossard from corsets to Girdles, Glossies to Wonderbra and Superboost.  Since 2014, Gossard has proudly supported the incredible ‘Coppafeel’ breast cancer charity/campaign. Each and every Gossard bra, corset, Basque and bikini top now includes a Coppafeel label to encourage all Gossard girls to check their breasts regularly!

Gossard is a wholesale lingerie brand with outstanding heritage and style, known and trusted for coordinating lingerie that transcends from bedroom to everyday. Thus guaranteeing each and every woman feels Glamorous, Flirty, Sassy, Confident and full of Fun!  Gossard constantly aims to keep on the pulse of fashion, and embraces the highest standard of creativity while continuing to reinvent through innovation.  Gossard strives to offer a perfect balance between fundamental comfort, fit, and enchanting luxury.

We are proud of creating and selling inspirational lingerie and pushing boundaries with optimism and fun!

email or call us for more information about this brand



Our Vision:

Another 100 years of boosting her assets and making her look and feel stunning on every occasion

  Our Passion:

We are proud of creating and selling inspirational lingerie and pushing boundaries with optimism and fun

Our Values:

A passion for beautiful products and trusted quality

A creative mindset, committed in heart and mind

Our consumers and customers at the centre of our thoughts to build collective successes


Visit the Bluebella B2B

to shop in-stock collections

gossard 4.jpg

Sign in to view the

current catalog

and look book

gossard 2.jpg

Shop this brand in

our online order builder

Gossard 1.jpg

Download the paperwork

to set up a new account

Gossard size chart.png
bottom of page