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THE PARFAIT STORY

Parfait is a size-inclusive wholesale lingerie brand on a mission to help women find bras that fit well and feel good.  At Parfait we Love that women come in all Shapes and Sizes. We adore curves and believe this is what makes every woman uniquely herself.  For too long, the industry has thought all women are created equal. If you are curvy on the top, you must be curvy on the bottom as well. At Parfait (which means perfection), we are all about the perfect fit to showcase a perfect you.

 

In 2009, there were only a few brands that offered full bust lingerie. Our founders, Ken Zhang, Kevin Lai, and Anthony Chan, recognized a need in the lingerie industry for full bust lingerie at an affordable price point and created Parfait in response. Our bras, bustiers, babydolls, and panties are designed to last in high-quality satin, lace, microfiber, and modal – the same fabrics we’re known for today. After listening to our customers’ feedback over the years, we’ve expanded our sizes as well. We now offer bras in over thirty styles in 30 to 44 band sizes and A to K cup sizes, with panties available in XS-4XL.

Since 2010, we have stayed true to our mission of delighting our customers around the world with fashion. Successful business partnerships and support from our lingerie store customers have enabled our brand to thrive in the lingerie industry and continue to provide the beautiful, high-quality lingerie, dedicated retailer support, and exceptional customer service that our brand is known for.

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ABOUT THE BRAND

Parfait is a size inclusive line for the effortlessly chic woman. Designed with fresh, feminine designs and flattering silhouettes, Parfait provides exceptional support, comfort, and fit. Featuring a wide range of styles, including sports bras, nursing bras, bralettes, and wireless bras, Parfait combines a trendy color palette and beautiful fabrics with the utmost attention to detail and fit. Available in 30-42 bands, A to K cups, and XS-4XL.

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